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Question Description

Research Title

The impact of knowledge marketing and associated information technologies in organizations’ performance: Mixed approach

The purpose of the study:

to investigate knowledge Marketing and information technologies in the Ministry of Education performance.

The professor suggest to me to read this this source before to start to write the research proposal:

The effect of Marketing knowledge management on organizational performance: An empirical investigation of the telecommunications organizations in Jordan

https://www.researchgate.net/publication/247622406_The_effect_of_marketing_knowledge_management_on_organizational_performance_An_empirical_investigation_of_the_telecommunications_organizations_in_Jordan

also to read this link : https://www.questia.com/library/journal/1P3-804348751/the-impact-of-marketing-knowledge-among-managers-on

The professor discussed with me the points regarding the research proposal what we should focus on to formulate it as per follow:

The global pandemic Corona – Covid 19 has affected many sectors and vintal activities in over the world. Despite the existence of technology that obtain by many places in Sultanate of Oman. the needs for information-technology has emerged during the global pandemic period, and bring some challenges that have limited to benefit of these solutions in transferring knowledge among these places, including the education sector, that have been observed, as the Ministry of Education and has resorted To provide technological alternatives to reduce the impact of the pandemic on the Ministry’s performance in transferring and marketing knowledge in a clear, equal and transparent manner to all beneficiaries. From this standpoint, the study comes to highlight the role of information technology in marketing knowledge in such crises in the Ministry of Education, both in terms of the degree of readiness of faculty members and the administrative in schools to use and employ information technology, and the readiness of students and their parents to benefit from this technology. Considering that information technology is an effective tool for transferring and marketing knowledge in such crises

PAPER FORMAT: Harvard

ACADEMIC LEVEL: PHD

Number of SOURCES: 16

Number of pages : 10-15

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