Use the outline below to organize the 4 page paper:

1. Executive Summary

2. Data and Culture

a. What are the data collection/analysis tools being considered in the case?

i. How might they improve the way talent is managed?

ii. What drawbacks or dangers are presented?

b. How might the need for transparency and actionable data create a negative

environment? What are some unintended consequences the data might lead to? Think in

particular about the need for privacy.

3. Data Analysis

a. What does the data in Exhibit 2 tell us? Which team has the highest correlation between

performance and compensation? Explain.

b. What does the data in Exhibit 3 tell us about where we may want to focus our personnel

development efforts? Explain.

c. What other insights could be helpful to Agoda that are not addressed in the case?

i. What data would you need to identify these insights?

ii. How could this data be collected in an accurate and cost-effective way?

4. Recommendation

a. What are Allen’s key issues going forward?

i. What role does Agoda’s culture play in each of these issues?

ii. What previous findings or experiences related to these issues are conveyed in

the case?

b. What advice would you offer him?

c. How will the success of the recommendations be assessed? Be specific about:

i. What cost assumptions need to be included?

ii. How should ROI be measured?

d. Summarize the main steps of your action plan to support your recommendation to Allen.

References:

1. Conaty, B., & Charan, R. (2010). The Talent Masters: Why Smart Leaders Put People Before Numbers. New York: Crown Business.

2. McCord, P. (2017). Powerful. Silicon Guild.

3. Welch, J. (2005) Winning. HarperCollins Publisher