Introduction

There are many different pricing strategies that we read about in our textbook and in this module. I’m sure you recognized some of them as you read about them. For this assignment, you are assigned three pricing strategies below. Your job is to:

• find examples of your assigned pricing strategies
• capture images and include those in your work
• describe why they match the criteria for those strategies.

Instructions

This is a “thinking” assignment. You’ll find examples in the textbook and in the module, but your answers must be your own. Do not use the examples from our reading….think of your own examples. Demonstrate your understanding of pricing by following the instructions below AND by providing examples that match your assigned topics.

• You have been assigned three pricing strategies, based on the first letter of your last name. Find your three strategies below. Your assignment is to complete only the three strategies assigned to you.
• Re-read the module examples and the definitions and examples under 11.9 in the Introduction to Business to refresh your memory for your strategies.
• Address the prompts below. Complete both Part 1 and Part 2
• Create a homework paper.
• Review your three assigned pricing topics below.
• Complete this work by finding and providing 3 different images, representing your three assigned pricing strategies.
• Images are easy to find. See the examples in this module. It might be an example found in an advertisement, on a product package, website, social media platform, in sales materials, etc.
• Insert your first image, and below that image, address each of the prompts below for that first pricing strategy. Do the same thing for your second and third pricing strategies.
• Spell check your work.
• Use the Submit Assignment button at the top of this assignment page, to attach your paper and submit it.

Prompts

For each of the three pricing strategies assigned by your last name, complete both Part 1 and Part 2 below:

Part 1 – identify one current example

Find current examples of pricing, being used right now, for each of your assigned pricing strategies

• Share one example for each of your assigned pricing strategies. Options:
  • share either one (1) image (.jpg or .png) each, representing each pricing strategy
  • or provide very detailed descriptions for each strategy
• If you share images, you are welcome to capture them as screenshots with your computer, or take pictures with a camera or smart phone. An image file that is either a .png or .jpg can be embedded in your homework paper.
• Do not use the same examples provided in the textbook or in our online content.
• Use original images that you have captured or describe in detail what you have personally seen being used right now.
• Do not simply key word search the internet for examples and images. Identify your own examples.
• Do not use an image repository like Google, Google Images, Flickr or others. Key word searching does not demonstrate your understanding or critical thinking skills. Instead, identify examples being used today, in real life, by taking your own images, or finding them through social media, advertisements or other resources being used right now. This should be original work, found in our everyday lives, that we might also be seeing.

Part 2 – Definition, Description, Demonstrate Understanding

Address each of the requirements below. Your analysis for each image/description should be 1-2 paragraphs long.

1. Provide the definition from our assigned reading for each of your pricing strategies.
2. Describe in your own words, why the example you provided fits the criteria for that strategy.
3. Expand your answer to demonstrate your clear understanding, knowledge and critical thinking skills.
4. Submit your completed paper before the deadline

Topics assigned by the first initial of your Last Name

• Last Name A – F: Skimming, Odd Pricing, Demand
• Last Name G – L: Dynamic, Penetration, Prestige
• Last Name M – Z: Loss-Leader/Leader, Bundling, Even Pricing

Grading Guidelines

Work that follows the instructions and prompts has a value of up to 60 points; 20 points for each correct and complete answer for your three assignment pricing strategies.

Work earns less if: It is incomplete, brief or superficial, does not use correct terminology or the definitions we are studying, uses only outside resources and doesn’t include course materials, smacks of simply key word searches, or copies the content word-for-word and doesn’t demonstrate your own personal depth of thought or understanding of the topics.

Rubric

Written Work