Subsidiary Initiative at LEGO North America
Question Description
Address the following in your paper:
- Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys?
- Why was there so much resistance from the headquarters initially?
- If you were a subsidiarymanager at a multinational, what are the lessons you can draw from thiscase that can help you successfully convince the headquarters that yourideas deserve to be supported?
The requirements below must be met for your paper to be accepted and graded:
- Write between 750 – 1250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 80% of your paper must be original content/writing.
- No more than 20% of your content/information may come from references.
- Use at least three references from outside the coursematerial, lectures, andother materials in the course may be used, but are not counted towardthe three reference requirement.
- Cite all reference material (data, dates, graphs, quotes,paraphrased words, values, etc.) in the paper and list on a referencepage in APA style.
References must come from sources such as, scholarly journals
found in EBSCOhost, CNN, online newspapers such as, The Wall Street
Journal, government websites, etc. Sources such as, Wikis, Yahoo
Answers, eHow, blogs, etc. are not acceptable for academic
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