Retail Reconnaissance (marketing)
Question Description
The retailer store is ( Walmart )
Considering your retailer that you have been reporting on throughout the semester, please discuss the following in a 250-word minimum submission:
- What is your retailer’s primary sustainable competitive advantage? Support your answer by providing examples of this advantage “in action” (HINT: Pages 124-131 of your text provide GREAT examples of sustainable competitive advantages… your choice should be one of the headings and/or subheadings in this section).
- What growth strategy is your retailer using (or has recently used)? Again, provide support with an example (use pages 131-135 of your text for guidance).
- Conduct a mini SWOT Analysis, detailing one internal strength, one internal weakness, one external opportunity and one external threat to your retailer. Be sure to give more than just a couple of words, really describe what you see happening. (Use pages 144-148 of your text for some thought-starters). BE SURE TO CITE ANY INFORMATION THAT YOU FIND!!!
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