Assignment:This week we examine the four process strategies. You are to pick a strategy and apply it to aspecific company and answer the questions below. Do this for all four strategies. Note, youdon’t have to use the same company. You can use four different companies.• What competitive advantage can these companies have with these processes?• How does setup effect these process strategies?• How can setup time be reduced?

Four process strategies: 1) Process Focus: A production facility organized around process to facilitate low volume, high variety production”. Low volume , high variety products in places called “ Job Shops”. Facilities are organized around specific activities or processes  General purpose equipment and skilled personnel  High degree of product flexibility  Typically high costs and low equipment utilization  Product flows may vary considerably making planning and scheduling a challenge. The company I picked is BMW painting job shops.

2) Repetitive Focus: It is a product-oriented process that uses modules (parts of components previously prepared in a continuous process. Facilities often organized as assembly lines, Characterized by modules with parts and assemblies made previously, Modules may be combined for many output options, Less flexibility than process-focused facilities but more efficient. The product I picked is Chicken Sandwich from Chick-fil-A.

3)Product Focus: High-volume, low-variety processes. The facilities are organized around products. They are also called continuous process because they have very long, continuous production runs. The company I picked is Hershey’s chocolate and candy company.

4) Mass Customization Focus: Mass customization is the process of delivering wide-market goods and services which are modified to satisfy a specific customer’s need. Mass customization is a marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Other names for mass customization include made-to-order or built-to-order. Example I picked is Cosmetic Customization, For instance, the benefits and attributes of a product are advertized in a different manner, it is displayed in a different way, promotional programs are communicated and designed differently, and the product mostly carries the client’s name. Although this type of customization is, as its name suggests; cosmetic, it offers great value to a lot of clients. Each year, clients spend billions of dollars on products such as named sweatshirts and T-shirts.

Assignment format:Apply one strategy to one company and answer the three questions above. Do this for each ofthe four process strategies. In Word, format the paper in sections by process strategy andsubsections by each question.This paper is to be written in APA format.