Please read and follow carefully all the requirements

Question Description

Follow instructions attached, no plagiarism, 1500-1700 words

1) Select a company within the car market, and a car of this brand, and a country.

2) The task now consists in prepare a market analysis including

• External analysis of the forces around that market (PESTEL) in that country, including the opportunities and the threats.

• Internal analysis of the company, paying special attention to their strengths and weaknesses.

• Analysis of the competitors of the selected car

• Build a SWOT analysis

• Describe the positioning of the car, and its relationship with the competitors.

• Which is the unique selling proposition of this car.

• Describe the marketing strategy for this car.

• And finally describe the main actions that you have found the company is undertaking to achieve its goals.

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