Marketing Research
Question Description
Follow instructions attached (file), no plagiarism The required word length is 2000 words.
- Select a company with in a specific market, and a product category in a certain context (socioeconomic, cultural, political, etc.).You canuse the same company you used for TASK number 1
- 2) The task now consists in deliver the result of the market research, according to the market research project presented in the previoustask
- 3) The task has to describe
The methodology or methodologies used,
• The results of the market research, including as much information as possible (chart, tables, figures, etc)
• The demographics of the methodology, including their profile, the reason why they were selected, etc.
Among the results, you can insert a SWOT analysis derived from the results attained
• The recommendations to be given to your customer.
A possible action plan coming from the recommendations
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