Marketing Final Assigment (What is marketing Plan, SWOT and other terms application)

Question Description

Open the attachment document for all information. Assignment will be submitted in turnitin.

Part I.

Discusswhat a marketing plan is and describe the different components of the marketingplan in your own words (see figure 16.2 in the text). Also explain how themarketing plan is helpful to the organization. You do not have to put togethera marketing plan for this assignment

Part II

Part 2

Pleasetake the elements/components you have learned in this course (such as the SWOT,goals/objectives, etc.) and translate/apply them into how they would be carriedout into the execution of a marketing strategy.

Forinstance (note that these examples may not be used in your assignment):

Ina SWOT analysis you determined that one of the strengths of a company was thatweekly team meetings were held where ideas are exchanged and commendations areawarded to team members who have met or exceeded goals or expectations for the week.How can we translate or incorporate that Strength into a marketing strategy?

Sincethe ideas being exchanged in the weekly meeting are to foster growth andinnovation, camaraderie, excitement, and motivation, they can also be used togenerate new ideas for promotion. This weekly team meeting can beleveraged to spur perhaps a name of a new product that company X has beentrying to launch for considerable amount of time but just haven’t thought ofthe right one.

A real world example, Lays Potato Chips reached out to the general public usingtheir social media strength to ask them to come up with a new flavor of potatochip. This combined the strengths the company had with the need to execute anew marketing strategy. Through this process, a consumer won $1mm for coming upwith a new potato chip flavor, and Lay’s of course won tons of new customersand multiple millions in sales of new product.

TheFinal Project needs to be in a Word document and in APA format and have less than10% TURITIN. Page requirement is at least 4 pages in length. This does notinclude the cover and reference pages. Make sure to provide at least fouroutside sources to support your work

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