Chain Management-MD5.2
Question Description
Many companies start with one channel of distribution to get their products/services to their customers. Then as they grow and add new features and services to attract new target groups, they add new alternative channels.
It is a direct result of trying to be more customer-oriented. As different groups of customers begin to have needs that diverge from others, often a second or even third channel is developed to better serve the needs of all of a firm’s customers.
Think about your employer or your favorite store…
Has it added other channels as it has grown?
Your document should be minimum 150 words. Please have credible references.
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