3 Marketing Questions APA style

Question Description

Hey!!! Just three questions. Should not take long, I don’t understand sample sizes so any help would be great. You don’t have to edit apa style, I can do that. I have already completed half the assignment.

Questions:

4. Have you ever been disappointed because a television network cancelled one of your favoritetelevision shows because of “low ratings”? The network didn’t ask your opinion, did it? It probably didn’t ask any of your friends, either. That’s because estimates of television audience sizes are based on research done by The Nielsen Company, which uses a sample of only 9,000 households out of the more than 113 million households in the United States to determine national ratings for television programs. That doesn’t seem like enough, does it? As it turns out, statistically, it’s many more than enough. After reading this, go to 4.1. and 4.2. shown below.

4.1. Go to www.surveysystem.com/sscalc.htm to determine the appropriate sample size for a population of 113 million households. Assuming a confidence interval of 5, how large should the sample of households be if desiring a 95-percent confidence level? How large for a 99-percent confidence level? Briefly explain what is meant by confidence interval and confidence level.

4.2. What sample sizes are necessary at population sizes of 1 billion, 10,000, and 100 with a confidence interval of 5 and a 95-percent confidence level? Explain the effect population size has on sample size.

5. Go to www.nielsen.com, and select a report of your interest, then summarize it and craft your rationale based on: (1) What is the result that impacts you the most? (2) Elaborate 2 conclusions other than the ones the report offers at the beginning or at the end.

Expected outcome:

Written assignment in APA style, and written using your own words. Must present in a word document.

This assignment includes a plagiarism checker. Please, check carefully the originality of your submission. Cite external references to support your answers in both within the text and in the references part as mandated by APA style. The instructor will not accept more than 5% of similarity with external sources in the content of the document without being cited; otherwise, your work will be considered invalid. Do not include questions in the document to be submitted, only answers. If you have any question, contact your instructor.

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