A.Tribes we Lead by Seth Godin, TED (17:29 min.)

Watch the video and provide specific, thorough and well-developed answers to the questions below:

1 – Explain Seth Godin’s marketing ideas.

2 – Describe how he defines tribes.

3 – What are the three questions he asks.

4 – Write a minimum of 100 words to describe how you personally think marketing will change in the future.

https://www.ted.com/talks/seth_godin_on_the_tribes…

B. Life cycle and Categories

1- List and explain each one of the stages of a product life cycle. Provide at lease one product for each one of the stages.

2- Think of a product introduced in recent years. Detail the strategies the company producing it used to pass from introduction to growth stage.

3- Explain the activities in each of the stages with a movie. Describe what is usually done before, during and after the release of a movie and when the last stage of the product life cycle is entered.

4- Describe the three categories of products and provide two examples of each. Do not use the examples in the textbook or lecture slides.

C. Product life cycle and marketing Strategies.

1-Identify a product currently in the ‘Mature’ stage and another in the ‘Decline’ stage. Use specific examples of activities to explain what is currently happening to both products in the marketplace.

2- With the product you identified in question one as being in ‘Mature’ stage, detail the types of marketing strategies you would develop to extend its life cycle.