(Refer to Peter/Kerin p.91-104 and the supplementary materials given in the case packet on Blackboard)In late 2007, the brand manager at Dr. Pepper Snapple Group was charged with the task ofwhether or not to enter the Energy Beverage market. Suppose you are on Andrew Barker’s (thebrand manager) team, carefully review the situation and answer the following questions:1. Conduct a SWOT analysis for the decision to enter the energy drink market. Be sure topresent your overall assessment of the situation. Based on your analysis, do you thinkthey should move ahead or not? Why or why not?2. The case used demographic (male vs female) and usage pattern (heavy users vs lightusers). What alternative bases would you use to segment the energy drink customers?Consider use information from the articles posted in the case packet (“Assessment oftheir market size, consumer demographics, ingredient profile, functionality, andregulations in the United States” and “Consumer attitudes and behaviors toward energydrink”.3. Which segment do you suggest Dr. Pepper Snapple Group target? Describe the targetcustomers (develop a target customer persona using a combination of demographics,psychographics (e.g. attitudes, benefit sought, values, beliefs, lifestyles, etc.), andbehaviors (usage) related to consumption of energy drinks).4. Organize your answers to the above questions into a coherent case report (part 1) andsubmit on Blackboard. Cite your sources in text and at the end using APA style.