case written reports should be a maximum of 1500 words in length. This word constraint does not include the title page nor any attached analytical exhibits. Meeting this word constraint will require concise, specific writing (and editing) and the creation and application of supportive exhibits. Analytical exhibits may be qualitative and quantitative. These are exhibits you develop and are not exhibits from the cases. Exhibits should be numbered and titled. Exhibits should be referred to in numerical order. Exhibits should not be generic in nature. Your name and the word count of the text portion should be noted on the title page. No other personal identification should be found in the body of the paper. Writing mechanics and structure are expected to be at a high level.

Questions should be answered based exclusively on case information.

1. Provide an external environmental analysis for the athletic shoe industry.
2. Provide an internal appraisal for SoleFit Shoes.
3. Identify & evaluate the value drivers that differentiate the SoleFit Shoe Company’s product offering.
4. What is SoleFit’s economic value creation? How does this compare to their high-end competitors?
5. Identify and explain viable strategic options and decision criteria that SoleFit management should consider.