case study starbucks
Question Description
tructions
In this unit, you will complete the case study of the company that you chosein Unit II and have been researching throughout the course. Respond to the fourwriting prompts below. Your responses must include information from academicand scholarly research, including at least two resources from the CSU OnlineLibrary and at least two other online sources.
- Create a case study summary of the company you have chosen, including ageneral overview of the company, its external environment, and a list ofits current strategies and objectives.
- If the company continues with its present strategies and objectives, wherewill it be in five years?
- If you were the CEO of the company, what strategies would you recommend,and why?
- Describe the competitive strategies used by the company’s maincompetitors. Which of these strategies are the most effective? How can yourcompany combat these strategies? Support your answers.
If you paraphrase, quote, or use ideas from any source, you should cite yoursources using APA guidelines. Your case study should be at least three pages inlength, excluding a cover page and references page. Please contact yourinstructor if you have any questions, or contact the CSU Success Center shouldyou need more support.
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