Content Assignment Negotiation Marketing
Question Description
i wanted to use Tom Brady for an example
Part II
Parties (involved):
– Tom Brady Camp (Tom Brady, His Agent, Family)
-Interests (good/productive roster around him, money/security, contract length, location near family, power/control over team play calling and roster moves)
– NE Patriots Camp (Bill Belichik {coach}, Kraft Family {owners})
-Had to Offer- Proven winning system, prestige of the Patriots
-Familiarity (Brady spent his whole career with Patriots)
-Also familiar with offensive system with team
– Other NFL Teams (Las Vegas Raiders, LA Chargers, Tenn Titans, others)
-Had to Offer – Popular landmark cities (LA, Las Vegas)
-Money/Contract (some were believed to be offering much higher then Patriots)
–
– Tampa Bay Bucs Camp (Bruce Arienes {coach}, Owners)
-Had to Offer – Good Offensive Weapons, Solid Roster
-Power to control roster moves, and run offense (would be given to Brady)
-Location (east coast city, closer to NYC/his family then other west coast cities)
-Money/Contract – willing to offer 2 years at 25 million a year (gives Brady safety of guarantee contract for 2 years)
-Head Coach Likeability (Bruce Areienes was huge reason for TB going to TB)
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