read an article and respond to questions as a discussion post
Question Description
Read the HBR article “An Emotional Connection Matters More than Customer Satisfaction”. Respond to the following questions:
a.In your own words, briefly summarize the article in no more than five sentences.
b.Application: Identify a company/brand that are likely using the emotional-connection-based strategy. Describe and discuss to which emotional motivator(s) the firm/brand is trying to appeal.
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