Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Case Study Assignment

Download and utilize the APA Style Template (DOCX) and review the Case Study Requirements section.

Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)

Follow the guidelines in the Case Study Requirements section.

Your document submission is due by the posted due date. Your instructor will use the 6.3 Case Study Rubric for evaluating and grading your submission.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Purpose of Case Study Assignments
Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.

Research
Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library. The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLEsearch feature. This tool can automatically provide the proper APA style formats for citations and references.

REQUIREMENTS

Use the APA Style Template as a guide for completing this assignment. Delete the notes and fill in the template with your data.

• Scholarly paper
• Microsoft Word® (DOCX)
• Current APA style
  • Times New Roman font
  • 12 pt font
  • Double-spaced lines
  • Title Page
  • Page Headers on all pages
  • Abstract page
  • Body of the Text
    • Introductory paragraph
    • Citations
    • Conclusion
  • Reference List page
• MINIMUM of TWO FULL pages in the Body of the Text
• Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook.