750 word paper on VAL’s 2 survey on consumer behavior. My primary type is a experiencer, and secondary type is a Striver. I am going to attach the requirements below. Also I attached a list of words from the course to include in the paper and highlight.

Question Description

Length: 750+ words. Remember, 750 words is a minimum. Don’t let it hold you back from writing more than that—unless you want the minimal grade. Be thorough and complete.

Topic: Take the Vals2 survey (https://tinyurl.com/22w2dh4)

Objectives: Using concepts we have studied in Modules 1 and 2, examine your personal Vals2 results. Explain your results given the answers you gave. How accurately does Vals2 describe or explain some of your own consumer behaviors.

Your paper should include some kind of direct references to course concepts. Terms that you use should be highlighted. Your paper will be graded based on the number of terms you use and the accuracy with which you apply them.

Motive

Maslow’s Hierarchy of Needs

Transcendence

Drive Theory

Risk

Self Image

Freudian System

Trait Theory

Involvement

Persuasion

Reciprocity

Scarcity

Consistency

Consensus

Credibility

Attractiveness

Halo Effect

Extended Problem Solving

Experiencers – impulsive, young, offbeat, love risk

Strivers – like achievers, but with fewer resources, need approval

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